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The Small Business, Big Deal Podcast is where entrepreneurs deconstruct their businesses, and piece by piece, tell the story of how they were made.

The goal of the podcast is to help young entrepreneurs turn their dreams into businesses and to meet the brightest entrepreneurs of present and future.

The host of Small Business, Big Deal is Tracy Jepson, a Small Business Strategist, Certified Mastery Profit First Professional, and CEO of Jepson Solutions, LLC.

With 16 years of experience in small business administration, Tracy understands the unique needs that companies face, especially in those critical first five years. As a small business strategist, Tracy helps her clients understand their numbers and how they impact the overall health of their business. She develops a strategic plan based on industry best practices to support her client’s growth goals and then meets with them on a monthly basis to ensure they achieve those goals and ultimately get out of debt.

Tracy has expanded her business by sharing her expertise to everyday entrepreneurs and start-up business owners via her signature Path to Profit System. This multidimensional approach in her online academy helps entrepreneurs create a profit-focused foundation for their business so they can effectively manage their cash flow, get out of debt, and create a sustainable business.

Jul 15, 2021

On today’s podcast, we’re talking with Katie Dooley, owner of Paper Lime Creative, a branding and design agency in Edmonton, AB. Her company creates stunning visual branding that shows off businesses’ unique personalities. Their print design services make getting a brand out into the world effortless and enjoyable.


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About our guest: 


What we discuss on this episode: 

0:56 – Meet Katie

1:29 – Entrepreneur dreams

3:45 – Making the transition

7:25 – Changing her life

10:00 – Growing pains

11:03 – Structuring her business

12:09 – Brand strategy

16:02 – Companies she works with

17:32 – Growth

18:47 – Continuing education

21:26 – Managing the work

26:11 – When to hire a marketing company

36:40 – Advice